Where Creative Thinking Meets Analytical Rigor

With over a decade of experience in media analytics, business intelligence, and data science, Parthenocarpic Media Analytics has partnered with Fortune 500 companies, fast-growth startups, and leading nonprofits to unlock measurable business growth.

Our background spans advanced analytics, marketing mix modeling, and campaign optimization across industries—retail, consumer goods, fintech, energy, and more. We know what drives results for both agile startups and established enterprises, and we bring that perspective to every engagement.

Our Philosophy:

Analytics should be practical, transparent, and outcome-driven. We don’t just deliver dashboards—we provide actionable insights and hands-on guidance to ensure every marketing dollar delivers maximum impact.
Every project is built on clarity, accountability, and a relentless focus on your business goals.

We start every client relationship by understanding your unique goals and challenges. Our approach is collaborative, data-driven, and always tailored—whether you need a strategic audit or ongoing optimization.

Marketing Mix Modeling (MMM):
Uncover the true value of every marketing channel and maximize ROI with clear, data-backed recommendations.

Incrementality & Marginal ROI Analysis:
Identify what’s truly moving the needle and optimize spend for maximum incremental gains.

Custom Dashboards & Reporting:
Turn complex data into clear, interactive dashboards that empower better decisions.

Scenario Planning & Forecasting:
Use advanced analytics to plan, predict, and allocate resources confidently.

Data Cleaning & Integration:
Ensure your data is accurate, reliable, and ready for impactful analysis.

Remote-First, Always Accessible:
We serve clients across the U.S. and globally, offering both virtual and in-person collaboration. Our team is responsive, approachable, and committed to supporting your success—wherever you are.

Our team brings 10+ years of combined experience in marketing analytics and business strategy. We blend technical depth with business acumen and a relentless focus on client outcomes. Collaboration, curiosity, and clarity drive every project—so you always know what’s working and why.

How We Work With You

Discovery: 

Understand your goals and challenges.

Collaboration: 

Transparent process and regular updates.

Delivery: 

Measurable, business-focused outcomes.

Support: 

Ongoing partnership—remote or in person, as you need.