Campaign taxonomy
Standardize naming so channel, objective, funnel stage, creative, audience, and offer are readable.
Marketing data cleanup
Make marketing reporting easier to trust.
Before a dashboard can guide spend, the inputs need to be consistent. Parthenocarpic helps teams clean campaign naming, UTMs, taxonomy, and reporting definitions so performance can be compared clearly.
The problem
Messy inputs make every performance conversation harder.
Growth teams often inherit naming conventions, UTMs, ad account structures, Shopify reports, CRM exports, and agency dashboards that were never designed to work together. The result is familiar: two reports, two answers, and no clear decision.
Cleanup work is not glamorous, but it is often the difference between a dashboard people glance at and a reporting system leaders can actually use.
Cleanup areas
The reporting spine underneath better measurement.
UTM and source logic
Clarify how traffic, campaigns, and channels should be tagged and grouped across systems.
Metric definitions
Align on CAC, MER, ROAS, new customer revenue, contribution, and other operating metrics.
Dashboard audit
Identify duplicate views, weak joins, unclear filters, and reporting gaps that slow decisions.
Source-of-truth map
Define which system answers which question, reducing arguments between platform and commerce data.
Insight cadence
Turn cleaned reporting into a weekly or monthly readout that explains what changed and what to do.
Outcome
Cleaner data creates calmer decisions.
- Less metric debate Teams spend less time reconciling reports and more time deciding what to do next.
- More reliable channel reads Spend, revenue, CAC, MER, and contribution are easier to compare across campaigns and channels.
- Better measurement readiness Incrementality tests, MMM support, and forecasting become more useful when the base data is cleaner.
Work together
Start with the reporting issue that keeps coming back.
Send the report, naming problem, or metric conflict your team keeps having to explain.
Start the conversation